Cookie Policy

Last Updated: June 5, 2026

Summary: This Cookie Policy explains how Zupas uses cookies and similar tracking technologies on our website zupas-cafe.rest. By continuing to use our website, you consent to our use of cookies as described in this policy.

1. Introduction

Welcome to Zupas ("we," "us," or "our"). This Cookie Policy is designed to help you understand what cookies are, how we use them on our website zupas-cafe.rest, and what choices you have regarding their use. We are committed to being transparent about our data practices and ensuring that you have control over your personal information.

This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website and our handling of your personal data. By accessing or using our website, you acknowledge that you have read and understood this Cookie Policy.

As a food service business operating in the United States, we comply with applicable federal and state laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act governing unfair or deceptive trade practices.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work more efficiently, to improve user experience, and to provide reporting information.

Cookies set by the website owner (in this case, Zupas) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your device both when it visits the website in question and also when it visits certain other websites.

2.1 How Do Cookies Work?

When you visit our website, our web server sends a cookie to your device. Your browser stores the cookie locally. The next time you visit our website, your browser sends the cookie back to our server, allowing us to recognize your device and remember your preferences or activity. Cookies do not typically contain personal information that directly identifies you, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

2.2 Other Tracking Technologies

In addition to cookies, we may use other similar tracking technologies on our website, including:

Web Beacons (Pixel Tags): Small electronic files (also known as clear gifs, pixel tags, and single-pixel gifs) that permit us to count users who have visited certain pages and for other related website statistics.
Local Storage: HTML5 local storage allows websites to store data locally within the user's browser, persisting data even after the browser window is closed.
Session Storage: Similar to local storage but the data is cleared when the browsing session ends.
Fingerprinting: A technique that involves collecting information about your device and browser to create a unique identifier.

3. Types of Cookies We Use

We use different types of cookies for various purposes. Below is a detailed breakdown of the categories of cookies used on our website:

3.1 Essential / Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.

Essential cookies help make our website usable by enabling basic functions like page navigation, access to secure areas of the website, and online ordering functionality. The website cannot function properly without these cookies. Because these cookies are strictly necessary to deliver the website services you request, you cannot refuse them.

3.2 Analytics / Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.

We use analytics cookies to understand how visitors interact with our website. All information collected by these cookies is aggregated and therefore anonymous. We primarily use Google Analytics for this purpose. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

3.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

Functional cookies allow our website to remember choices you make (such as your preferred language, region, or login information) and provide enhanced, more personal features. These cookies may also be used to provide services you have asked for, such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

3.4 Advertising / Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

Advertising cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on zupas-cafe.rest:

Cookie Name	Provider	Purpose	Type	Duration
`_ga`	Google Analytics	Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions across pages.	Analytics	2 years
`_gid`	Google Analytics	Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Stores and updates a unique value for each page visited.	Analytics	24 hours
`_gat`	Google Analytics	Used by Google Analytics to throttle request rate — limits data collection on high-traffic sites. Helps manage the volume of requests made to Google's servers.	Analytics	1 minute
`_gcl_au`	Google Ads	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversions from Google Ads campaigns.	Advertising	3 months
`_ga_[ID]`	Google Analytics (GA4)	Used to persist session state. Part of Google Analytics 4 tracking to collect statistical data about website usage and user behavior.	Analytics	2 years
`cookieconsent_status`	Zupas (First-party)	Stores the user's cookie consent preferences to remember whether the user has accepted or declined cookies on the website.	Essential	1 year
`PHPSESSID`	Zupas (First-party)	Preserves user session state across page requests. Essential for maintaining shopping cart contents, order information, and user login states.	Essential	Session
`cart_session`	Zupas (First-party)	Stores information about items added to the online ordering cart, ensuring continuity of the ordering experience across pages.	Essential	Session
`user_preferences`	Zupas (First-party)	Remembers user preferences such as dietary restrictions, favorite menu items, and location preferences to personalize the browsing experience.	Functional	6 months
`_fbp`	Facebook / Meta	Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Helps track user activity across websites.	Advertising	3 months
`fr`	Facebook / Meta	Used by Facebook to deliver, measure, and improve the relevancy of ads. Contains a unique browser and user ID, used for targeted advertising.	Advertising	3 months
`_hjSessionUser_[ID]`	Hotjar	Ensures data from subsequent visits to the same site are attributed to the same user ID. Used for heatmaps, session recordings, and website analytics.	Analytics	1 year
`location_data`	Zupas (First-party)	Stores the user's selected or detected location to display relevant restaurant locations, menus, and local promotions.	Functional	30 days

Note: This table may not represent an exhaustive list of all cookies used on our website. The cookies used may change over time as we update our services and technology partners. We will update this policy periodically to reflect any changes.

5. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (except for strictly necessary cookies). You can exercise your cookie rights by setting your preferences through our Cookie Consent Banner when you first visit our website, or by adjusting your browser settings as described below.

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can configure your browser to:

Accept all cookies
Notify you when a cookie is being set
Reject all cookies
Delete cookies when you close your browser
Block third-party cookies specifically

Below are links to cookie management instructions for the most popular browsers:

Browser	Cookie Management Instructions
Google Chrome	Settings → Privacy and security → Cookies and other site data https://support.google.com/chrome/answer/95647
Mozilla Firefox	Options → Privacy & Security → Cookies and Site Data Mozilla Firefox Cookie Settings
Safari	Preferences → Privacy → Manage Website Data https://support.apple.com/en-us/HT201265
Microsoft Edge	Settings → Privacy, search, and services → Cookies and site permissions Microsoft Edge Cookie Settings
Opera	Settings → Advanced → Privacy & security → Site settings → Cookies Opera Cookie Settings

Please note that if you use multiple browsers or devices, you will need to manage cookie settings separately on each one.

5.2 Mobile Device Settings

For mobile devices, you can manage cookies and tracking through your device's browser settings. Additionally, mobile operating systems provide options to limit ad tracking:

iOS (Apple): Settings → Privacy → Tracking → Allow Apps to Request to Track
Android: Settings → Google → Ads → Opt out of Ads Personalization

6. Third-Party Opt-Out Tools

In addition to managing cookies through your browser settings, you can use the following opt-out tools provided by third parties whose cookies we use on our website:

6.1 Google

Google Analytics Opt-Out: You can prevent Google Analytics from collecting your data by downloading and installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Google Ads Personalization: You can opt out of personalized advertising from Google by visiting: https://www.google.com/settings/ads
Google Privacy Controls: https://myaccount.google.com/data-and-privacy

6.2 Facebook / Meta

Facebook Ad Preferences: You can manage your Facebook advertising preferences by visiting: https://www.facebook.com/ads/preferences
Facebook Off-Facebook Activity: https://www.facebook.com/off-facebook-activity

6.3 Industry-Wide Opt-Out Tools

Network Advertising Initiative (NAI) Opt-Out: https://optout.networkadvertising.org/
Digital Advertising Alliance (DAA) Opt-Out: https://optout.aboutads.info/
European Interactive Digital Advertising Alliance (EDAA): https://www.youronlinechoices.eu/

7. Impact of Disabling Cookies

While you have the right to disable or restrict cookies, please be aware that doing so may affect the functionality and performance of our website. Below is a summary of the potential impacts:

Cookie Type	Impact of Disabling
Essential Cookies	The website may not function properly or at all Online ordering may not work You may not be able to add items to your cart or complete purchases Login and session management will be disrupted Security features may be compromised
Analytics Cookies	We will be unable to track website performance and usage patterns We cannot improve the website experience based on user behavior data This will not significantly affect your browsing experience
Functional Cookies	Your preferences (language, location, dietary preferences) will not be saved You may need to re-enter your preferences on each visit Personalized features will not be available Some interactive features of the website may not work properly
Advertising Cookies	You will still see advertisements, but they will be less relevant to your interests You may see ads that are repetitive or not relevant to you This will not significantly affect your browsing experience on our website

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding the use of cookies and your personal information:

Right to Know: You have the right to know what personal information we collect through cookies and how it is used and shared.
Right to Delete: You have the right to request deletion of personal information collected through cookies.
Right to Opt-Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information collected through cookies for cross-context behavioral advertising.
Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information.
Right to Non-Discrimination: You have the right not to be discriminated against for exercising your CCPA/CPRA rights.

To exercise any of these rights, please contact us using the contact information provided in Section 10 of this policy. We will respond to verifiable consumer requests within 45 days as required by law.

To opt out of the sale or sharing of your personal information through cookies, please click the "Do Not Sell or Share My Personal Information" link on our website footer, or contact us directly.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

If we make significant changes to this Cookie Policy, we may notify you by posting a notice on our website or by other means, such as email notification, where appropriate. Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the updated policy.

For previously collected data, changes to this policy will be applied to the extent permitted by applicable law. In cases where changes are material and require consent, we will seek your renewed consent where required by law.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please contact us using the following information:

Zupas

Website:	zupas-cafe.rest
Email:	[email protected]

We will endeavor to respond to your inquiry within a reasonable timeframe, and no later than 30 days from receipt of your request. If you are a California resident making a request under the CCPA/CPRA, we will respond within 45 days as required by law, with the possibility of a 45-day extension where reasonably necessary.

Please Note: This Cookie Policy is governed by the laws of the United States. For California residents, additional rights apply under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). The FTC Act also governs our practices to ensure they are not unfair or deceptive to consumers.